Cal Partners is an award-winning marketing, digital marketing agency and business development consultancy, working exclusively with professional services businesses to help achieve their growth ambitions.


Cal Partners was founded by Chris Lucarelli, Chartered Marketer and former practising solicitor and law firm partner. Marketing Manager, Rachel Wright MCIM, has over ten years professional services marketing experience gained at some of the largest legal and financial firms in the North East. Marketing Executive, Alison O’Neill is a former Forensic Scientist who moved into professional services marketing over ten years ago and is a Chartered Institute of Marketing graduate.

Who we help

Cal Partners works with a range of professional services businesses including solicitors, barristers, trade mark attorneys, law costs draftsmen, accountants, tax advisers, insolvency practitioners, independent financial advisers and planners, surveyors, architects, management consultants, recruitment agencies, digital agencies, mediators, arbitrators and brokers.

What we do

Cal Partners has delivered a range of standalone projects, as well as longer term retainer arrangements, helping professional services firms with no or limited marketing and business development resource to grow. Through marketing and digital marketing strategies and tactics we enable professional services businesses to punch well above their weight, reaching new markets, develop new and innovative services, as well as attracting quality talent and ultimately scale.  We help with:

  • Marketing Strategy
  • Media Relations
  • Branding
  • Digital Marketing
  • Website Development
  • Search Engine Optimisation
  • Social Media Marketing
  • Content Marketing
  • Project Management
  • Business Development

Award winning

The team are winners of the North East Marketing Awards 2018, Marketing Agency of the Year (Under 20 employees) Category. The Judges commented: "One agency in particular stood out to the judges – Cal Partners. Challenging the norm of marketing activities in a highly traditional sector, they showed effective and efficient deployment of limited client budgets and highly creative use of resources."

With our qualifications, expertise and experience, not only do we come up with winning strategies, we deliver them too.

Get in touch
If you think that Cal Partners can help your business, please get in touch for a free initial, no obligation discussion.

Cal Partners

Contact Name:
Chris Lucarelli

[email protected]

0333 050 6015

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