Scaleup Provider, Absolute has worked on a complete brand transformation with a well-known North East solid wood rustic furniture and shelves business, Funky Chunky Furniture.

Absolute work with many companies at a point of growth, who are ready to scale their businesses and require professional branding support to pursue their aspirations.

The Jarrow based furniture brand, who is a client on the Scaleup North East programme, approached Absolute whilst they were putting together ambitious growth plans, which recognised the need for an enhanced brand perception in order to take their business to the next level. Abbie Allis, Brand Consultant and Co-Founder of Absolute said:

“We were delighted to become Scaleup Providers as we have the most skill and desire to really make a difference to scaling businesses. We have a speciality in property, furniture and professional services, but work with clients across a wide range of sectors who are ready to take their brand to the next level.

We began working with Funky Chunky back in December 2018, with the comprehensive rebrand complete in May 2019. It was a fantastic project and we are excited to see the company grow and flourish with their new brand.“

Delighted with the new look, vision and strategies, Funky Chunky still work alongside Absolute on an ongoing basis for their photography and design needs. Kevin Johnston, Managing Director, Funky Chunky added:

“The personal passionate enthusiasm towards getting things right made Absolute an extension of our very own team. As a result of this we feel we have found a great agency to help us on our exciting journey.” 

Absolute have since developed TRANSFORM; a 12-week brand transformation programme for growing businesses, for more information visit

RTC North is delivering Scaleup North East in conjunction with the North East Local Enterprise Partnership (LEP) and is part-funded by the European Regional Development Fund (ERDF). The programme is aimed at supporting North East-based businesses that can demonstrate both the hunger and the potential to achieve high levels of growth. Click here for more info.