Join Alex Shiel, head of the Intellectual Property and Information Technology (IP/IT) team at Ward Hadaway, helping you understand what it takes to protect IP. You will have the opportunity to listen to various scenarios, which will help any scaling business to make informed decisions in this tricky, but vitally important, area of strategic business management.
The long term value of a business often resides in its protected intellectual property. But protecting IP is often perceived as a long and drawn out process, and includes making public certain things you might wish to keep to yourself. So there is a tension, common in scaleup businesses, between being fast, agile and first to market, with taking the time to protect your IP so you can defend your market position for longer, and potentially realise the value of that position through the sale of protected IP.
08.00: Registration and Networking
08.45: Introduction (inc. Intro to Scaleup NE)
09.00: Importance of IP in a Scaling Business
09.20: Using IP to Scale your Business
10.30: Q & A
11:00: Coffee & Networking