Scaling businesses based in the North East are competing globally to recruit and retain the very best talent in their specific operating sectors. The objective of the workshop will be to engage and help business owners and senior managers develop people focused strategies around culture, recruitment and staff retention.
The session will give scaling and scaleup potential companies an insight into the employee brand experience, talent acquisition strategies, navigating change and attracting managers and leaders who can help businesses grow successfully. We expect the workshop to appeal to early stage and mid-stage scaleup businesses.
8.30-9.00 Registration and networking
9.00-9.20 Welcome and introductory session – Laura Foster
9.20- 10.50 Winning the war on talent – working from within
Attracting the right people to grow your business relies on having a magnetic employer brand. Marketing and PR often focuses on talking to your customers, but in today’s world the real battleground lies in finding and keeping talent to scale your business, so your communications strategy has to include a new audience - your existing and future workforce.
We will look at what having a compelling employer brand means in practice and how you should compete in a crowded marketplace for the top talent. We will look at examples of great employer branding and take you through a simple process to design your employer brand strategy and ensure you are ready to win the war on talent. Session delivered by O Communications.
11.10-12.40 Stacking the Deck – A model for building a talent pipeline & predicting success prior to hire
We will take attendees through our pipeline recruitment model to uncover how to overcome skill shortage challenges by moving away from a reactive recruitment process to a proactive, predictable talent pipeline that continuously builds relationships with top talent. We will share key insight into behaviour and how by using behavioural interviewing techniques you can predict how someone will behave once in your business, therefore increasing success prior to hire. Session delivered by Duo Global Consulting
1.30-1.45 Reflections on the morning session
1.45-3.15 Induction and on-boarding
3.15-3.30 Discussion and wrap up
Secure Your Place!
This is a limited capacity event and tickets are free of charge but allocated on a first come first served basis.