Big Little Toys was created by mum-of-two Sarah Greenwell in 2015.

In the first two years of business Big Little Toys has sold elves around the world, picked up multiple awards, attracted the attention of national retailers & received great press. Our mission is to delight children, inspire moments of magic, create memories, encourage kindness and promote good behaviour, all while forming traditions families can share together.

The online retail site is Elf For Christmas

Working from our hometown of Durham in the UK, we look forward to bringing magic to the homes of families all over the world.